Provide value in each of the actions carried out for the internal and external client, suppliers and others involved in the processes.

Do not engage in misleading, misleading, fraudulent or unfair practices or disseminate information, including the omission of essential information; avoiding at all costs tactics involving “fine print”. Likewise, pertinent information will be shared, in an easy, accessible and comparable way to facilitate decision-making by consumers or clients.

Inform about the terms and conditions of the products offered, so that there is no doubt on the part of customers and consumers, of what is being acquired, the rights that the product entails; as well as the good and bad use of it. Likewise, prices, promotions or offers, their validity and available stocks must be openly disclosed.

The communication must safeguard the right of all people to their image and privacy and the use of unauthorized images must be avoided, especially of boys, girls and women in a state of vulnerability; as well as taking into account the interests and needs of vulnerable groups. Do not transmit messages or make use of resources that perpetuate stereotypes of gender, religion, race, disability, personal relationships or others.

Generate timely messages and facilitate access and create communication channels where a continuous and transparent dialogue between the company and its customers and consumers can be maintained, with the intention of informing, educating and addressing complaints and/or suggestions. All relevant information for decision-making about the product must be duly translated so that all customers and consumers can understand it.

Consumer health and safety protection must be sought at all times and education about the product and responsible consumption must be promoted.

Transparently inform customers and consumers about the economic, environmental and social impacts of their products and activities.

The commitment and compliance with this policy is the responsibility of all members of the organization and our business associates. Likewise, it is available to all interested parties relevant to Sustainability Management and is reviewed periodically to ensure that it remains appropriate within the scope of the organization.